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Principles of Marketing 5th Edition by Gary Armstrong, Sara Denize, Phillip Kotler, Stewart Adam
Created through collaboration with students and lecturers across the country, this new edition of Principles of Marketing provides the read with true insight into the art and science of value creation. Having helped more students learn marketing than any other text in Australia, you can be sure this will be a reliable guide, not only for your first marketing subject, but throughout your career.
Details
- Title: Principles of marketing
- Authors / creators: Gary M. Armstrong, Stewart Adam, Sara Denize, Phillip Kotler
- Subjects: Marketing, Marketing -- Management
- Edition: 5 E
- Publisher: Frenchs Forest, N.S.W. : Pearson Australia
- Date: 2012
- Format: xxiv, 605 pages : colour illustrations, colour. portraits. ; 28 cm.
- Language: English
- ISBN : 9781442531109
- ISBN : 144253110X
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