{"product_id":"simplify-how-the-best-businesses-in-the-world-succeed-by-richard-koch-greg-lock","title":"Simplify: How the Best Businesses in the World Succeed by Richard Koch Greg Lock","description":"\u003cdiv id=\"inkfrog_crosspromo_top\"\u003e\u003c\/div\u003e \u003clink href=\"\/\/open.inkfrog.com\/templates\/designer\/styles\/user\/92591.css\" rel=\"stylesheet\" type=\"text\/css\"\u003e\u003cdiv\u003e\u003cb\u003eSimplify: How the Best Businesses in the World Succeed \u003c\/b\u003e\u003c\/div\u003e\u003cdiv\u003eby Richard Koch (Author), Greg Lockwood (Author)\u003c\/div\u003e\u003cdiv\u003ePaperback – 12 April 2016\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cdiv\u003eFor the past 40 years Richard Koch has wanted to uncover the simple, elemental, elegant and parsimonious principles that are needed to create great new businesses. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably use it towards extraordinary results. Is there any principle that can tell you how to do that consistently and with a high chance of success?\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eWorking with venture capitalist Greg Lockwood, his co-author on Superconnect, and supported by research from the elite firm of OC\u0026amp;C Strategy Consultants, Koch has the answer.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThe principle Koch and Lockwood have discovered behind extraordinarily successful businesses is simplifying. Some simplify on price - take Ryanair's budget flights which still take you from A to B, but so cheaply that nearly everyone can afford them, multiplying the size of their market - and some simplify on proposition, such as Apple's decision to cut down on the number of their product lines and focus on perfecting only a few devices.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eWith case studies of famous companies in all different industries from finance to fast food, the authors show how anyone can analyse their business's potential to become a simplifier, and which route they should take to maximise the impact.\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cdiv\u003e\u003cb\u003eReviews\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ci\u003eIt's a devastating insight. The key to global business success is to simplify a company's offering. To make it easier, more useful, more appealing. Koch and Lockwood make a compelling case, in this must-have book\u003c\/i\u003e. -- Lord Chris Smith ― Master of Pembroke College, Cambridge University\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ci\u003eA remarkable job - not only in explaining the principle, but in walking the talk: the book is simple too. Great stories, great ideas, and lots of practical advice for managers and entrepreneurs \u003c\/i\u003e-- Professor Andrew Campbell ― Ashridge Strategic Management Center\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ci\u003eKoch practises what he preaches. He simplifies the essence of Bruce Henderson and Michael Porter for a much wider audience. -- Dr Peter Johnson \u003c\/i\u003e― Fellow of Exeter College, Oxford University\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cdiv\u003e\u003cb\u003eAbout the Authors\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cb\u003eRichard Koch\u003c\/b\u003e is the author of The 80\/20 Principle, which has sold more than a million copies and been published in approximately forty languages.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eHe is also a successful entrepreneur and investor, whose ventures have included Filofax, Plymouth Gin, Belgo restaurants and Betfair, the world's largest betting exchange.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eHe was formerly a partner of Bain \u0026amp; Company, and co-founder of LEK Consulting. He has written more than twenty acclaimed books on business and ideas.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cb\u003eGreg Lockwood \u003c\/b\u003eis a partner at venture capital firm Piton Capital. He has a Masters of Management degree from the Kellogg Graduate School of Management, and is the co-author of SUPERCONNECT with Richard Koch.\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cdiv\u003e\u003cb\u003eProduct details\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\n\u003cli\u003ePublisher ‏ : ‎ Piatkus; 1st edition (12 April 2016)\u003c\/li\u003e\n\u003cli\u003eLanguage ‏ : ‎ English\u003c\/li\u003e\n\u003cli\u003ePaperback ‏ : ‎ 336 pages\u003c\/li\u003e\n\u003cli\u003eISBN-10 ‏ : ‎ 0349411840\u003c\/li\u003e\n\u003cli\u003eISBN-13 ‏ : ‎ 9780349411842\u003c\/li\u003e\n\u003cli\u003eDimensions ‏ : ‎ 15.1 x 3 x 23.3 cm\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e \u003cdiv id=\"inkfrog_crosspromo_bottom\"\u003e\u003c\/div\u003e \u003cimg src=\"https:\/\/hit.inkfrog.com\/t\/hit.gif\" style=\"max-width:100%\"\u003e","brand":"1000 Things Australia","offers":[{"title":"Default Title","offer_id":50846613143873,"sku":"SJ-7M3D-XYQ9","price":32.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1206\/9004\/files\/256710919829-0.jpg?v=1758765520","url":"https:\/\/1000things.com.au\/zh\/products\/simplify-how-the-best-businesses-in-the-world-succeed-by-richard-koch-greg-lock","provider":"1000 Things Australia","version":"1.0","type":"link"}