{"product_id":"audience-marketing-in-the-age-of-subscribers-fans-and-followers-jeffrey-k-rohrs","title":"Audience: Marketing in the Age of Subscribers Fans and Followers Jeffrey K Rohrs","description":"Audience: Marketing in the Age of Subscribers, Fans and Followers by Jeffrey K. Rohrs\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eCondition: New with minor wear on dust jacket from storage\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cul class=\"a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list\" style=\"box-sizing: border-box; margin: 0px 0px 1px 18px; color: rgb(15, 17, 17); padding: 0px; font-family: \" amazon ember arial sans-serif font-size:\u003e\n\u003cli style=\"box-sizing: border-box; list-style: none; overflow-wrap: break-word; margin: 0px 0px 5.5px;\"\u003e\u003cspan class=\"a-list-item\" style=\"box-sizing: border-box;\"\u003e\u003cspan class=\"a-text-bold\" style=\"box-sizing: border-box; font-weight: 700 !important;\"\u003ePublisher ‏ : ‎ \u003c\/span\u003e\u003cspan style=\"box-sizing: border-box;\"\u003eWiley; 1st edition (1 November 2013)\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box; list-style: none; overflow-wrap: break-word; margin: 0px 0px 5.5px;\"\u003e\u003cspan class=\"a-list-item\" style=\"box-sizing: border-box;\"\u003e\u003cspan class=\"a-text-bold\" style=\"box-sizing: border-box; font-weight: 700 !important;\"\u003eLanguage ‏ : ‎ \u003c\/span\u003e\u003cspan style=\"box-sizing: border-box;\"\u003eEnglish\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box; list-style: none; overflow-wrap: break-word; margin: 0px 0px 5.5px;\"\u003e\u003cspan class=\"a-list-item\" style=\"box-sizing: border-box;\"\u003e\u003cspan class=\"a-text-bold\" style=\"box-sizing: border-box; font-weight: 700 !important;\"\u003eHardcover ‏ : ‎ \u003c\/span\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e288 pages\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box; list-style: none; overflow-wrap: break-word; margin: 0px 0px 5.5px;\"\u003e\u003cspan class=\"a-list-item\" style=\"box-sizing: border-box;\"\u003e\u003cspan class=\"a-text-bold\" style=\"box-sizing: border-box; font-weight: 700 !important;\"\u003eISBN-10 ‏ : ‎ \u003c\/span\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e1118732731\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box; list-style: none; overflow-wrap: break-word; margin: 0px 0px 5.5px;\"\u003e\u003cspan class=\"a-list-item\" style=\"box-sizing: border-box;\"\u003e\u003cspan class=\"a-text-bold\" style=\"box-sizing: border-box; font-weight: 700 !important;\"\u003eISBN-13 ‏ : ‎ \u003c\/span\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e9781118732731\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box; list-style: none; overflow-wrap: break-word; margin: 0px 0px 5.5px;\"\u003e\u003cspan class=\"a-list-item\" style=\"box-sizing: border-box;\"\u003e\u003cspan class=\"a-text-bold\" style=\"box-sizing: border-box; font-weight: 700 !important;\"\u003eDimensions ‏ : ‎ \u003c\/span\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e16 x 3.3 x 23.37 cm\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cp style=\"box-sizing: border-box; padding: 0px; margin: 0px 0px 14px; color: rgb(15, 17, 17); font-family: \" amazon ember arial sans-serif font-size:\u003e\u003cspan class=\"a-text-bold\" style=\"box-sizing: border-box; font-weight: 700 !important;\"\u003eProprietary audience development is now a core marketing responsibility.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; padding: 0px; margin: -4px 0px 14px; color: rgb(15, 17, 17); font-family: \" amazon ember arial sans-serif font-size:\u003e\u003cspan style=\"box-sizing: border-box;\"\u003eEvery company needs audiences to survive.  They are where you find new customers and develop more profitable relationships.  And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; padding: 0px; margin: -4px 0px 14px; color: rgb(15, 17, 17); font-family: \" amazon ember arial sans-serif font-size:\u003e\u003cspan style=\"box-sizing: border-box;\"\u003eWith \u003c\/span\u003e\u003cspan class=\"a-text-italic\" style=\"box-sizing: border-box; font-style: italic !important;\"\u003eAUDIENCE\u003c\/span\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e, Jeff Rohrs seeks to change this dynamic through adoption of \u003c\/span\u003e\u003cspan class=\"a-text-italic\" style=\"box-sizing: border-box; font-style: italic !important;\"\u003eThe Audience Imperative\u003c\/span\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e.  This powerful mandate challenges all companies to use their paid, owned, and earned media to not only sell in the short-term but also increase the size, engagement, and value of their proprietary audiences over the long-term. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; padding: 0px; margin: -4px 0px 0px; color: rgb(15, 17, 17); font-family: \" amazon ember arial sans-serif font-size:\u003e\u003cspan style=\"box-sizing: border-box;\"\u003eAs content marketing professionals have discovered, the days of “build it and they will come” are long gone.  If you’re looking for a way to gain a lasting advantage over your competition, look no further and start building your email, Facebook, Google, Instagram, mobile app, SMS, Twitter, website, and YouTube audiences to last.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; padding: 0px; margin: -4px 0px 0px; color: rgb(15, 17, 17); font-family: \" amazon ember arial sans-serif font-size:\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 style=\"box-sizing: border-box; padding: 0px 0px 4px; margin: 0px; text-rendering: optimizelegibility; font-size: 18px; line-height: 24px; color: rgb(15, 17, 17); font-family: \" amazon ember arial sans-serif\u003e\u003cspan style=\"box-sizing: border-box;\"\u003eFrom the Publisher\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-small\" style=\"box-sizing: border-box; margin-bottom: 22px; color: rgb(15, 17, 17); font-family: \" amazon ember arial sans-serif font-size: padding:\u003e\n\u003cspan class=\"a-text-bold\" style=\"box-sizing: border-box; font-weight: 700 !important;\"\u003eJEFFREY K. ROHRS\u003c\/span\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e is a recovering attorney, life-long Cleveland sports fan\/victim, and pied piper of common-sense marketing advice. As VP of Marketing Insights for ExactTarget, a salesforce.com company, he co-created and produces the award-winning \u003c\/span\u003e\u003cspan class=\"a-text-italic\" style=\"box-sizing: border-box; font-style: italic !important;\"\u003eSUBSCRIBERS, FANS \u0026amp; FOLLOWERS Research Series\u003c\/span\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e the world's first and longest-running examination of consumer relationships with brands through email, mobile, and social channels.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch3 style=\"box-sizing: border-box; padding: 0px 0px 4px; margin: 0px; text-rendering: optimizelegibility; font-size: 18px; line-height: 24px; color: rgb(15, 17, 17); font-family: \" amazon ember arial sans-serif\u003e\u003cspan style=\"box-sizing: border-box;\"\u003eFrom the Inside Flap\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-small\" style=\"box-sizing: border-box; margin-bottom: 22px; color: rgb(15, 17, 17); font-family: \" amazon ember arial sans-serif font-size: padding:\u003e\n\u003cp style=\"box-sizing: border-box; padding: 0px; margin: 0px 0px 14px;\"\u003e\u003cspan style=\"box-sizing: border-box;\"\u003eMost companies are still taking one step forward and two steps back in their customer relationships because they don't understand how to build and engage a long-term online audience. The new job every marketer must learn is \"Proprietary Audience Development.\" \u003c\/span\u003e\u003cspan class=\"a-text-italic\" style=\"box-sizing: border-box; font-style: italic !important;\"\u003eAudience\u003c\/span\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e is a manifesto—a \"call to arms\"—that every marketer can deliver to their C-Suite in order to permanently put an end to \"spammy\" digital marketing and social media strategies that may gain a few quick sales but lose a long-term audience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; padding: 0px; margin: -4px 0px 14px;\"\u003e\u003cspan style=\"box-sizing: border-box;\"\u003eThis powerful mandate challenges all companies to treat their email, mobile, and social audiences like the corporate assets they are. In \u003c\/span\u003e\u003cspan class=\"a-text-italic\" style=\"box-sizing: border-box; font-style: italic !important;\"\u003eAUDIENCE\u003c\/span\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e, author Jeff Rohrs establishes \u003c\/span\u003e\u003cspan class=\"a-text-italic\" style=\"box-sizing: border-box; font-style: italic !important;\"\u003eThe Audience Imperative\u003c\/span\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e for every company: to use your paid, owned, and earned media to not only sell in the short-term but also increase the size, engagement, and value of proprietary audiences over the long-term. To gain a lasting advantage over your competition, look no further than your email, Facebook, Google, Instagram, mobile app, SMS, Twitter, website, and YouTube, where you can start building audiences that last.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; padding: 0px; margin: -4px 0px 14px;\"\u003e\u003cspan style=\"box-sizing: border-box;\"\u003eThrough research data and case studies, this book details how marketers can gain a competitive advantage with proven strategies, including how to:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\" style=\"box-sizing: border-box; margin: 0px 0px 0px 18px; padding: 0px;\"\u003e\n\u003cli style=\"box-sizing: border-box; list-style: disc; overflow-wrap: break-word; margin: 0px;\"\u003e\u003cspan class=\"a-list-item\" style=\"box-sizing: border-box;\"\u003eEmbrace \"Hybrid Marketing\" to squeeze more value from \"Fossil Fuel Marketing\" (i.e., paid media)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box; list-style: disc; overflow-wrap: break-word; margin: 0px;\"\u003e\u003cspan class=\"a-list-item\" style=\"box-sizing: border-box;\"\u003eBuild \"renewable energy sources\" (owned email, mobile, and social audiences) that provide long-term competitive advantage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box; list-style: disc; overflow-wrap: break-word; margin: 0px;\"\u003e\u003cspan class=\"a-list-item\" style=\"box-sizing: border-box;\"\u003eCreate your own Proprietary Audience Development strategy\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box; list-style: disc; overflow-wrap: break-word; margin: 0px;\"\u003e\u003cspan class=\"a-list-item\" style=\"box-sizing: border-box;\"\u003e\u003cspan style=\"box-sizing: border-box;\"\u003eMarket with the \u003c\/span\u003e\u003cspan class=\"a-text-italic\" style=\"box-sizing: border-box; font-style: italic !important;\"\u003eRed Velvet Touch\u003c\/span\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e: Serve the individual, honor their preferences, deliver relevant content, surprise them with access, and delight them with your company's humanity\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box; list-style: disc; overflow-wrap: break-word; margin: 0px;\"\u003e\u003cspan class=\"a-list-item\" style=\"box-sizing: border-box;\"\u003eTest and evolve your efforts on an ongoing basis\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"box-sizing: border-box; padding: 0px; margin: -4px 0px 0px;\"\u003e\u003cspan style=\"box-sizing: border-box;\"\u003eEvery company needs audiences to survive. They are the source of new customers and more profitable relationships. It's time to restructure your marketing efforts to serve your most important asset. Master the art and the science of Proprietary Audience Development.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp style=\"box-sizing: border-box; padding: 0px; margin: -4px 0px 0px; color: rgb(15, 17, 17); font-family: \" amazon ember arial sans-serif font-size:\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv aria-expanded=\"true\" class=\"a-expander-content a-expander-extend-content a-expander-content-expanded\" style=\"box-sizing: border-box; color: rgb(15, 17, 17); font-family: \" amazon ember arial sans-serif font-size: overflow: hidden\u003e\n\u003ch3 style=\"box-sizing: border-box; padding: 0px 0px 4px; margin: 0px; text-rendering: optimizelegibility; font-size: 18px; line-height: 24px;\"\u003e\u003cspan style=\"box-sizing: border-box;\"\u003eFrom the Back Cover\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-small\" style=\"box-sizing: border-box; margin-bottom: 22px; padding: 6px 10px !important;\"\u003e\n\u003cp style=\"box-sizing: border-box; padding: 0px; margin: 0px 0px 14px;\"\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e\"A highly practical book, \u003c\/span\u003e\u003cspan class=\"a-text-italic\" style=\"box-sizing: border-box; font-style: italic !important;\"\u003eAudience\u003c\/span\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e details the why-to and how-to of building your own brand's 'proprietary audience' of potential customers, supporters, fans, and advocates. Jeff Rohrs has written a succinct, to the point, and extremely useful book that should be on every marketer's desk today.\"\u003cbr style=\"box-sizing: border-box;\"\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\" style=\"box-sizing: border-box; font-weight: 700 !important;\"\u003e—Don Peppers and Martha Rogers\u003c\/span\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e, PhD, coauthors of \u003c\/span\u003e\u003cspan class=\"a-text-italic\" style=\"box-sizing: border-box; font-style: italic !important;\"\u003eExtreme Trust: Honesty as a Competitive Advantage\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; padding: 0px; margin: -4px 0px 14px;\"\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e\"This is a strategic book, a plea to recognize (before it's too late) the value of earning audience engagement. In many ways, it's the latest chapter following the line of thought I introduced in \u003c\/span\u003e\u003cspan class=\"a-text-italic\" style=\"box-sizing: border-box; font-style: italic !important;\"\u003ePermission Marketing\u003c\/span\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e.\"\u003cbr style=\"box-sizing: border-box;\"\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\" style=\"box-sizing: border-box; font-weight: 700 !important;\"\u003e—Seth Godin\u003c\/span\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e, author\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; padding: 0px; margin: -4px 0px 14px;\"\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e\"During a time of unprecedented change, volatility, and innovation, marketers would do well to rethink their obsession with quantity (eyeballs, impressions, likes) and, instead, focus on quality (human beings, employees, customers). \u003c\/span\u003e\u003cspan class=\"a-text-italic\" style=\"box-sizing: border-box; font-style: italic !important;\"\u003eAudience\u003c\/span\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e reminds, challenges, and inspires us to prioritize, connect, and truly engage.\"\u003cbr style=\"box-sizing: border-box;\"\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\" style=\"box-sizing: border-box; font-weight: 700 !important;\"\u003e—Joseph Jaffe\u003c\/span\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e, author of \u003c\/span\u003e\u003cspan class=\"a-text-italic\" style=\"box-sizing: border-box; font-style: italic !important;\"\u003eFlip the Funnel\u003c\/span\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e and \u003c\/span\u003e\u003cspan class=\"a-text-italic\" style=\"box-sizing: border-box; font-style: italic !important;\"\u003eZ.E.R.O.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; padding: 0px; margin: -4px 0px 14px;\"\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e\"This is the book I've been waiting for because it ignites a conversation that businesses desperately need to have. To be a 'publisher' in our social and digital world means that your audience matters more than ever—and is the key to your success. An audience for your content is your biggest marketing asset, and Jeff's book shows you not just why, but how to serve, honor, and delight the people in your audience—first, and relentlessly.\"\u003cbr style=\"box-sizing: border-box;\"\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\" style=\"box-sizing: border-box; font-weight: 700 !important;\"\u003e—Ann Handley\u003c\/span\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e, Chief Content Officer, MarketingProfs; coauthor of \u003c\/span\u003e\u003cspan class=\"a-text-italic\" style=\"box-sizing: border-box; font-style: italic !important;\"\u003eContent Rules\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; padding: 0px; margin: -4px 0px 14px;\"\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e\"Without attention and connection, you've got a big pile of nothing—especially in social media and digital marketing. This book provides a unique and thorough analysis of the real motivations of the most important people to your company: your audience. Read it.\"\u003cbr style=\"box-sizing: border-box;\"\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\" style=\"box-sizing: border-box; font-weight: 700 !important;\"\u003e—Jay Baer\u003c\/span\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e, \u003c\/span\u003e\u003cspan class=\"a-text-italic\" style=\"box-sizing: border-box; font-style: italic !important;\"\u003eNew York Times\u003c\/span\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e best-selling author of \u003c\/span\u003e\u003cspan class=\"a-text-italic\" style=\"box-sizing: border-box; font-style: italic !important;\"\u003eYoutility: Why Smart Marketing Is About Help not Hype\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; padding: 0px; margin: -4px 0px 0px;\"\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e\"So many brands out there create content without a clear business goal. Jeff Rohrs has the answer: build loyal subscribers. This book will transform your content marketing strategy. Buy it, use it, and pass it on to your CMO.\"\u003cbr style=\"box-sizing: border-box;\"\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\" style=\"box-sizing: border-box; font-weight: 700 !important;\"\u003e—Joe Pulizzi\u003c\/span\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e, founder, Content Marketing Institute; author of \u003c\/span\u003e\u003cspan class=\"a-text-italic\" style=\"box-sizing: border-box; font-style: italic !important;\"\u003eEpic Content Marketing\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3 style=\"box-sizing: border-box; padding: 0px 0px 4px; margin: 0px; text-rendering: optimizelegibility; font-size: 18px; line-height: 24px;\"\u003e\u003cspan style=\"box-sizing: border-box;\"\u003eAbout the Author\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-small\" style=\"box-sizing: border-box; margin-bottom: 0px; padding: 6px 10px !important;\"\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; margin: 0px;\"\u003e\u003cspan class=\"a-text-bold\" style=\"box-sizing: border-box; font-weight: 700 !important;\"\u003eJEFFREY K. ROHRS\u003c\/span\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e is a recovering attorney, life-long Cleveland sports fan\/victim, and pied piper of common-sense marketing advice. As VP of Marketing Insights for ExactTarget, a salesforce.com company, he co-created and produces the award-winning \u003c\/span\u003e\u003cspan class=\"a-text-italic\" style=\"box-sizing: border-box; font-style: italic !important;\"\u003eSUBSCRIBERS, FANS \u0026amp; FOLLOWERS Research Series\u003c\/span\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e—the world's first and longest-running examination of consumer relationships with brands through email, mobile, and social channels.\u003c\/span\u003e\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"1000 Things Australia","offers":[{"title":"Default Title","offer_id":50846598594881,"sku":"B353","price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1206\/9004\/files\/256041348760-0.jpg?v=1758765277","url":"https:\/\/1000things.com.au\/zh\/products\/audience-marketing-in-the-age-of-subscribers-fans-and-followers-jeffrey-k-rohrs","provider":"1000 Things Australia","version":"1.0","type":"link"}